A retailers’ Brand is THE most important Brand on the shelf. It speaks to the consumer. It is a reflection of who the Retailer is. It is the retailers’ opportunity to Bond with their customer. So Spirit’s motto is – “let’s give them something to talk about”. Our aim is to entice and excite the ultimate consumers with products that shout out “hey!  Look at me!”. I’ve got something the National Brand hasn’t got. I’m unique.  I’m better. I’m a product with Spirit.